Covering over 700 luxury brands in 11 airports and 20 downtown gallerias, the DFS Loyal T programme had seen a rapidly expanding member base, with over 6 million members acquired in 4 years. To manage this increasing amount of contextual and in-store customer data, DFS needed a robust, centralised customer repository and a 360˚ view of their members – including individual preferences and tastes – to improve personal shopping experiences and relationship management.
We developed a Salesforce-powered platform that delivered an omni-channel single view that fostered a deeper, more meaningful connection with each member. With front office automation and real-time insights, DFS could craft strategic marketing campaigns to better respond to the evolving needs of their loyal customer base.
