Cualia solves complex needs for validating medical analyzers: exhaustive laboratory protocols, data entry, statistical analysis, charting, and robust export systems. They had made several attempts to work with professional firms and designers to develop an elegant UIUX solution. Cualia was ready to consider their goal unsolvable.
I was brought in as the chief architect of the app's user experience. The first step was to thoroughly understand the solution, the users' goals, and their current alternatives. From here, I mapped a user journey for the product's foundation with a framework to continuously scale and adapt its offerings. This also guided the rearchitecture of the app's backend.
Since the team was mostly technical, we developed a meticulous design system to quickly create developer-ready screens based on their tech stack and product development backlog.
As the project progressed, my role expanded beyond experience design. Using a product-led approach, I worked alongside the founder to define a subscription model, pricing, and clear value proposition to customers.
